Our approach to maximizing revenue per lead
ROIVerify’s bots not only qualify leads but the bots have a built-in call router that allows the bot to route calls depending on client-defined variables such as geo, day of the week, unique vs repeat caller, etc.
We built an AI Engine which feeds from call tracking logs (e.g. from Invoca, Leadspedia, Ringba, etc) and predicts, in real-time, where the call should be routed to maximize revenue. After all, it is not all about rate, but also conversion, which is determined by multiple factors. This is the scenario where AI prediction power is unparalleled.
Our client had three buyers (campaigns) for each brand. This means that he had the challenge to route calls among three buyers.
We connected a bot to the AI Engine and created an automated, self-regulated mechanism that routed calls, in real time, among potential buyers, always to the destination which had the biggest probability of maximizing NET revenue for our client
The facts speak for themselves. Revenues went up 20% all things being equal!
This is amazing, as this is done automatically and with no expensive telephony infrastructure to buy and maintain
From the buyers’ perspective, they saw better quality as they received only leads that historically convert better for each of them